Design · Entrepreneurs Club Mainz
A new eventevery week.Always the same design language.
Entrepreneurs Club Mainz runs hackathons, summer schools, pitch evenings and international challenges. Every event needs a poster, a social post and often a certificate, and every one has to read as ECM at first glance.
The brief
The club shows up almost weekly: hackathon, summer school, pitch evening, international challenge. Each event brings a poster, a social post and often a certificate, plus the recurring stationery.
The difficulty is not the single piece but the volume. If every graphic is thought out from scratch, the presence falls apart into fragments. So a set of rules sits behind the work: the same violet, the same type family, the same arrangement of logo, date, venue and QR code. What changes is the imagery.
Four campaigns
Four pieces from live operation, each for a different occasion and a different channel. The hackathon flyer illustrates what the rules have to carry: six partner logos, a venue, a date and a QR code, and the poster still has to read from ten metres away.
The challenge in detail
The international challenge with WMGIC was the largest piece of work. Alongside poster and post came a deck explaining the format to participants: purpose, a two and a half day structure, three tracks, submission requirements and the judging criteria.
The same logic applies as with the posters. One set of building blocks that every slide is assembled from, so that twelve slides read as one piece of work rather than twelve.
Deck for the international challenge
01 / 11Eleven of twelve slides. The guest speaker slide is left out because it shows a person’s name and photograph. Drag sideways or use the arrow keys.
Stationery
Alongside the campaigns comes the recurring stationery: the certificate every summer school participant receives, and the business card handed out at every event.
The certificate is shown here as a template with a placeholder name. The signature block at the foot has been removed because it carries three real signatures.
My role
As Head of Design I own the club’s visual identity and the design side of its marketing work. That covers concept and delivery of the campaigns, building reusable templates, and aligning within the team so that material can be produced without me.